Posted by: benshelor | December 15, 2008

Pre-Production Proposal

Final Assignment- Susan G. Komen “Race for the Cure” Promotion Poster

Principle and Goal

The presentation will focus on promotion for the Susan G. Komen Race for the Cure, an annual race across the United States dedicated to raising Breast Cancer awareness and research funding. According to the American Cancer Society, more than 178,000 new cases of breast cancer were discovered and the disease is estimated to have killed more than 40,000 women in the U.S. in 2007. The curled pink ribbon of Breast Cancer awareness holds a special place in the hearts of breast cancer survivors and their families and Race for the Cure is an event that brings together survivors, family members, researchers, and philanthropists from across cities, states, and the nation in the fight against this deadly disease. In this case, the work will focus on a Race for the Cure event that will take place in Knoxville, Tennessee in October 2009.

Design Elements

The color pink will play a prominent role in the design of the poster promoting Race for the Cure. Pink is the color of breast cancer awareness and the curled pink ribbon dominates literature and promotions on the subject. The dominance of the color pink will make the poster instantly recognizable as promoting the cause of breast cancer research. The poster should collect all the necessary components to promote not only the details of the event but to provide compelling motivation to the viewer to become part of the event and donate to cancer research. Statistics, such as the one mentioned above in regards to cancer deaths per year, could galvanize some viewers to take more seriously the threat posed to them and the plight of disease survivors. Such statistics are designed not necessarily to shock the viewer into action, but more to show the massive impact of a silent killer. Images of survivors and supporters during past events can display the camaraderie of participants and encourage the viewer to partake and donate to the cause and the event.
The poster should be clear yet attractive to the eye. Common design elements such as balance and visual rhythm are important to keep the attention of the viewer and focus attention not only on the aesthetic attractiveness of the work but equally importantly focus attention on the more practical considerations of the event such as registration, time, and place. While a large pink ribbon will likely be the central object in the frame, text and images will surround in integrate with the ribbon to keep the piece visually interesting. If possible, I would like to create a collage of pictures (perhaps of survivors or of those who have lost their battle to the disease) to show the personal effects of the disease and darken the image to place white text over the top. Placing images of those who have been most effected by breast cancer could give a more personal and dramatic effect for the reader.


The work will be as large as possible (11” x 17”) to draw attention. The large size of the poster will allow for the use of many pictures, quotes, and other information to captivate and entertain the viewer. Integration of information and images (some of which could be personal images from my experience at past Race for the Cure Events) must be carefully done in order to keep the poster orderly and effective. Use of images with different color values could make it difficult to maintain balance in the piece and keep the focal point in the center of the piece. If one picture or text is substantially darker or lighter than others, it could detract from the overall effectiveness of the work. Materials used will come from the Susan G. Komen website and information from reputable sources like the American Cancer Society and the National Institute of Health. My family, which has been greatly affected by the disease, has a large stock of images taken while we were participating in the event which can be used with their permission.


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